INTEGRITY: A reputation built on repeat and referral business. Some of the best deals done for a client are the deals we didn't do.
As a single-focus tenant representation advocate, SRG applies over three and a half decades of experience, wealth of industry knowledge, local market expertise and negotiation leverage to your company's lease transaction to gain best terms in today's market.
SRG believes that a "personalized" real estate transaction, wherein one individual interacts and controls the situations, is more efficient than a transaction where responsibilities are separated among many members of the team. This results in immediate decisions, overall continuity of the process, and clear communication in all transactions.
For this reason, hands-on negotiator and Principal, Ralph Simmonds, plays an intricate role in all aspects of the negotiations, coordination, and execution of all transactions from start to finish. He is the principal-in-charge with an unmatched industry reputation with clients, developers and community, garnering 99% repeat and referral business. He has personally represented over 7.1 million square feet of transactions in his career. His understanding of the marketplace matched with his impeccable industry relationships and knowledge allow for unparallel insight into not only your company's needs, but prospective landlords' situations. Due to his track record and previous success, your company will gain transaction leverage through Ralph Simmonds' advocacy.
In addition, Ralph Simmonds has developed an excellent network of experienced brokers throughout the United States. With a well-respected working relationship with these brokers he has the ability to choose the right person to provide insider's market knowledge.
Ralph Simmonds is the President and Founder of Simmonds Realty Group, Inc. and specializes in Real Estate advisory services for corporate clients in Orange County and throughout Southern California. Simmonds Realty Group, Inc. was founded in 1995, prior to which Ralph was a principal of The Seeley Company.
Ralph joined The Seeley Company in 1981 and was awarded the "Rookie of the Year" honor for his outstanding sales performance. Ralph was one of the top five company-wide producers in The Seeley Company for the last eight years and the number one producer in the company in 1993 and 1994. Ralph was named by The Irvine Company as "Broker of the Year" for 1985 and 1986, and has been consistently named to its slate of top office brokers for 1987, 1989, 1990, 1991, 1992, 1993, 1994, 1997, 2002, 2003, 2009, 2010, 2011 and 2015. The Irvine Company no longer named a single top broker after 1986.
In 1986, Ralph was awarded stock ownership in The Seeley Company for his outstanding sales and professional achievements, becoming one of the youngest principals in the firm's history. In 1992, Ralph was also elected as a member of the Executive Committee of The Board of Directors of The Seeley Company.
Throughout his career Ralph has leased and sold over 7,100,000 square feet of office space in the Los Angeles and Orange County areas with a total transaction volume of over $930,000,000 with an average annual volume over $28,000,000 for the last twenty five years. He has earned a reputation throughout the real estate industry as a consistent top producer and highly respected professional who exclusively represents corporate tenants on a continual basis. Ralph is also qualified as an expert witness in the Superior Court of Orange County.
His broad commercial real estate experience includes transactions representing major corporations, law firms, institutions and investors in all major markets in Southern California with a strict emphasis on tenant representation transactions.
Representative Clients include New York Life Insurance Company, Hospital Corporation of America, St. Paul Companies, Swett & Crawford Group, Mendoza Dillon & Associados (WPP), Control Data, Oracle Corporation, Adolph Coors, First Interstate Bancorp of California, Psomas, Law Offices of Graham and James, Coca Cola USA, Oscar Mayer Company, Saatchi & Saatchi, Advent Software, D'Arcy Massius Benton Bowles, Inc., HNTB, California First National Bancorp, McManus Group, Publicis Groupe, LSA Associates, and Newmeyer & Dillion, LLP.
Ralph is a graduate of UCSB with a B.S. in Economics, and he resides in Corona Del Mar with his wife and two children. He was previously Co Chair of UCSB Orange County Campaign Committee. Ralph's outside interests include exotic travel, skiing, surfing, tennis, coaching and active involvement in family activities.
Ralph's creativity spills over from creative deal-maker to enthusiastic photographer. View Ralph's photography portfolio.